Empowering Businesses, Creatives, and Teams to Leap Scared, Normalize Conflict, and Achieve Success

Book Samantha Southerland for transformative speaking engagements, strategy workshops, and photography training.

Samantha Southerland is a passionate leader, speaker, and consultant with expertise in authentic marketing, strategic operations, and creative leadership. With an Executive MBA from Auburn University and PMP certification, Samantha brings a wealth of knowledge and experience to every project she leads. As the VP of Strategic Operations at Alabama Farm Credit, she oversees innovation, strategy, marketing, PR, and project management, while also serving as the legislative officer, AI champion, and ESG champion. Her entrepreneurial spirit shines through her 9-year journey as the owner of a thriving photography business, which has been featured on TLC and in over 15 magazines. She has also led workshops for beginner photographers and stylized shoots, inspiring others to explore their creative potential.

Samantha is a sought-after speaker who has presented at area chamber events, leadership conferences, and as a guest on multiple roundtable discussions for Farm Credit Associations and the Farm Credit Council. Her topics have included marketing, internal communications, crisis management, and data-driven decision-making. Known for her engaging and actionable approach, Samantha also speaks on authentic marketing, normalizing conflict in teams, leaping scared as an entrepreneur, time management, and goal setting.

As the co-founder of FYR Business Consulting, Samantha helps businesses and nonprofits grow by providing strategic guidance in operations, marketing, and sales. With a mission rooted in loving God and serving others, she partners with business owners to create strategies that drive sustainable growth and success. Samantha’s dedication to community impact is evident in her service on several nonprofit boards, where she consults on growth strategies to further their missions.

Outside of her professional roles, Samantha is a devoted wife of 15 years and the proud mother of three daughters. Her work and life exemplify her belief in taking bold steps, embracing creativity, and empowering others to bet on themselves.

Workshops and Speaking topics

Mastering Photography: A Beginner’s Guide

Discover the fundamentals of photography and learn to capture stunning images with confidence.

This workshop is perfect for aspiring photographers or hobbyists who want to understand their camera settings, composition, lighting, and editing basics.
Whether you’re shooting with a DSLR or a smartphone, you’ll leave with practical skills and tips to elevate your photography.

No contracts - cancel anytime

Build Your Personal Brand with Confidence

Create a personal brand that sets you apart and resonates with your audience.

In this workshop, you’ll learn how to define your unique value, craft a compelling message, and use social media and visual storytelling to build a brand that reflects your authentic self.
Ideal for entrepreneurs, professionals, and creatives looking to stand out in a crowded market.

No contracts - cancel anytime

Strategic Success Unlocking Growth for Your Business

Develop actionable strategies to take your business to the next level.

This workshop focuses on creating tailored growth plans, optimizing operations, and leveraging marketing and sales strategies to achieve measurable results.
Perfect for small business owners and teams ready to scale.

No contracts - cancel anytime

Project Manage Your Time and Goals

Master the art of time management and goal-setting to stay focused and productive.

Learn how to prioritize tasks, set realistic goals, and create systems that help you manage competing demands.
This hands-on workshop will provide the tools to take control of your time and achieve success in both your personal and professional life.

No contracts - cancel anytime

Authentic Marketing That Converts

Learn how to connect with your audience and build trust through authenticity.

This talk dives into the power of genuine storytelling, understanding your audience's needs, and creating marketing strategies that drive meaningful engagement and measurable results.

No contracts - cancel anytime

Normalize Conflict in Your Team

Turn team conflict into an opportunity for growth and collaboration.

Samantha shares actionable strategies to foster healthy communication, address tension, and create a culture where conflict leads to stronger relationships and better outcomes.

No contracts - cancel anytime

Leap Scared as an Entrepreneur

Overcome fear and take bold steps toward your entrepreneurial dreams.

Drawing from her personal journey, Samantha inspires entrepreneurs to embrace uncertainty, trust their instincts, and push through fear to achieve their goals.